The old adage goes “cash is king” and in the US, its the customers who have the cash and the companies who want it. Companies try to understand their customers, their needs, their wants, and how best to cater to them. One of the more recent movements has been the push towards sustainability-packaging, ingredients, company practices, and so forth. Consumers are becoming more conscious of their impact on the globe and large corporations are taking notice.
When these corporations and large companies start to take initiatives like this and integrate them into their pre-existing structure, a term called CSR is the result. Corporate Social Responsibility. In layman’s terms, its companies becoming socially accountable in their business model--whether it be their sourcing, their hiring, their “community giving back” approaches all are forms of CSR. A major example of this is Starbucks--among other milestones, they’ve achieved 99% ethically sourced coffee across their entire brand. Say what you will about their drinks, but having hit a milestone like this is impressive especially at the scale they’ve managed to do it.